Brand, as one of the core competitiveness of enterprises, is important for enterprises to develop with high quality and improve profitability. Far East Cable, a subsidiary of Far East Smart Energy Co., LTD (Abbreviation: Far East Holdings; Stock code: 600869), was established in the development initial period in the strategic direction of "quality first, brand first", and always sees the brand as an important soft power of enterprise development. After 37 years of continuous development, the brand value has been increasing year by year, and become a leader in the industry.
In the next year, in the face of the impact of the epidemic, Far East Cable braves the wind and waves, and has achieved one achievement after another: it was the first to release the cable industry quality commitment to demonstrate its responsibility, and the stable production and increase under the epidemic prevention and control was praised by CCTV... All reflect that the Far East cable adheres to the concept of "timely and extreme products and services", but also let the brand more popular.
Achieve Stable Production Increase, and Win Praise from CCTV
Under the overall situation of complicated epidemic prevention and control, how to stabilize the pace of development and minimize the impact of the epidemic on production has become an important issue facing all enterprises.
To this end, Far East Cable takes active actions and responds quickly. In accordance with the requirements of epidemic prevention and control policies, it sets up an epidemic prevention and control support group to form a long-term working mechanism. The company has made a comprehensive deployment within the company, and ensured isolation and resettlement, temperature measurement, catering and daily supplies. Relevant personnel are strictly required to carry out sanitary cleaning and daily disinfection in all areas of the company, so as to build a fortress for epidemic prevention and control.
On the premise of strictly carrying out epidemic prevention and control in the factory area, all departments of Far East Cable act quickly and organize in an orderly manner: the purchasing and supply department go all out to ensure the supply of materials, the marketing manager contact customers urgently, the customer service center does inventory checking and material allocation, and the logistics service department coordinate and arrange material transport vehicles and permits. Everything seems to be in order.
With the concerted efforts of production, quality, technology, logistics and other departments, the cable is quickly dispatched and loaded. A vehicle loaded with cable materials drives out of the factory on time and deliver to the destination overnight, meeting the urgent needs of customers, providing strong guarantee and support for the smooth delivery of the project into use, and winning good praise from customers.
The successful practical experience of Far East Cable in stabilizing production and increasing production against COVID-19 has won praise from CCTV. On April 13, CCTV's Half An Hour of Economy program, under the title of "When Production Is Stable and Production Is Increasing under the Epidemic situation", reported the situation of Production protection of Far East Holdings in fighting against the epidemic, which demonstrated the strong governance capacity and management efficiency, and further enhanced the brand awareness and reputation of Far East Holdings.
Take the Quality Commitment First, and Highlight the Leading Responsibility
Over the years, through strengthening the industry and focusing on main business, Far East cable has become a symbol of integrity, strength, technology, service, and is the preferred brand of many customers.
In 2017, Xi 'an subway "cable" incident caused widespread attention, and social impact is still impressive until now, and in this year of CCTV "3 · 15" the party once again exposed the wire electric cable security and hidden danger, highlighted the dangers of "non-standard cable". This will lead to hot discussion of wire and cable industry, once again dampen consumer confidence, and damage social consumption environment.
Under this premise, the recognition of well-known brands has become a general consensus. As an enterprise of subsoil cable industry of 37 years old, Far East Cable has been based on word of mouth for a long time accumulation, and tested by the market to win wide recognition from customers. Far East Cable has participated in the construction of China Zun, Hong Kong-Zhuhai-Macao Bridge, Beijing Daxing International Airport, Shanghai World Financial Center, Baihetan Hydropower Station and other national high-quality projects, which fully demonstrates the comprehensive strength of Far East.
At the same time, the Far East Cable is the first response to "three ministries and commissions on the overall strengthening of power equipment product quality and safety management work guidance", and become the first to release quality pledge in the industry. This fully demonstrates the mission as a leader in the industry, and further shows the attitude and determination to promote the high-quality development of the power equipment industry. Because of the high requirements for product quality, Far East Cable wins the trust of customers again and again, and makes the brand deeply rooted in the hearts of customers, promoting the high-quality development of the enterprise.
Provide the Ultimate Service, and Create a Leading Brand
Quality is the soul of the brand, and service is the core competitiveness of the brand. Jiang Xipei, founder, chairman of the board and deputy Secretary of the Party Committee of Far East Holding Group, has mentioned many times on different occasions: "The core lies in whether the technology is globally leading, whether the products are recognized and loved by consumers, and whether the services can win the recognition of the market." So through the effective linkage of customer manager, customer service center, market service department, research and development department, Far East Cable provides customers with marketing, technology and other services, forming a full life cycle service system covering pre-sale, sale, after-sales service.
In terms of marketing services, Far East Cable has built an iron marketing army and a marketing network with wide coverage and reasonable layout, covering more than 160 cities and regions around the world. Nearly 2,000 marketing elites continue to serve customers and expand the market, making the company and customers closely link together.
In terms of technical services, Far East Cable has established a professional technical service team to provide customers with comprehensive and full-cycle professional services such as scheme design, product selection, installation guidance, field testing, etc. At the same time, timely response to customer needs regardless of distance. Whether remote or not, we can be the first time to arrive at the site, and help customers solve the problems encountered in the process of product use.
Far East Technical Service Team
Relying on timely and extreme after-sales service, Far East Cable has not only won the "five-star after-sales service certification" issued by Beijing Wuzhou Tianyu Certification Center, but also won the full recognition of customers to the brand, which makes the user praise and loyalty of our brand rise year by year.
In the future, Far East Cable will continue to implement the new development concept, and on the road of high-quality development, we will continue to create the brand quality and connotation of "Far East Cable saves worry and electricity". We will win customers with timely and excellent products and services, polish the "China brand" and help upgrade the quality of "Made in China".